Trademark Registration Blog

DEBORAH MORTIMER

Understanding Trademarks: A Comprehensive Guide for Business Owners

Trademarks are an essential part of any business's intellectual property. A trademark is a distinctive symbol, word, phrase, design, or a...

DEBORAH MORTIMER

Should You Use Trademarks in Your Writing?

It's easy to see the temptation to use real brands in fiction writing. Real brand names can create a sense of realism and authenticity in...

DEBORAH MORTIMER

Do You Sell Clothing & Other Apparel? Here’s a Few Things to Consider.

I can't tell you how many people contact me looking to trademark their t-shirt and apparel brand. Then they show me five or more of their...

DEBORAH MORTIMER

A Tale of Two Registers: Principal Register vs. Supplemental Register

The United States Patent and Trademark Office (USPTO) has two registers where registered and pending trademarks are listed. The primary...

DEBORAH MORTIMER

Trademark a Book Title? Yes, It’s Possible.

An author’s work is as precious as a child is to a parent. In fact, many authors will tell you that their work is their baby. From the...

DEBORAH MORTIMER

What is a trademark?

So, you started a business and came up with a terrific brand name, logo, or tagline. Maybe you’ve already started using it, or perhaps...

DEBORAH MORTIMER

Common Trademark Myths and Misconceptions

A trademark can be registered by anyone, even if they’re not in business or don’t intend to actually use it. This is a common...