DEBORAH MORTIMER
The Power of the Cease and Desist Letter
A Strategy for Protecting What's Yours As the owner of a trademark or copyright, one of your most important responsibilities is policing...
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DEBORAH MORTIMER
Sep 164 min read
Understanding the Distinction Between Business Entity, Trade Names and Brand Names: A Trademark Perspective
An entrepreneurial journey often begins with choosing a business name. Many entrepreneurs mistakenly believe that a unique business name...
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DEBORAH MORTIMER
Jul 253 min read
Have an Idea? Secure Your Brand's Future from Day One!
So, here’s a common trademark misconception: "You have to have an established business and must be offering/selling goods and or services...
18 views0 comments
DEBORAH MORTIMER
Jul 74 min read
How Strong is Your Brand ?
How to Choose a Strong Trademark for Your Brand If creating top-notch products and exceptional services is the foremost aim of every...
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DEBORAH MORTIMER
Jun 254 min read
Understanding the Different Types of Trademark Protection:
Did you know that there are different levels of trademark protection?
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DEBORAH MORTIMER
Oct 9, 20233 min read
Understanding Trademarks: A Comprehensive Guide for Business Owners
Trademarks are an essential part of any business's intellectual property. A trademark is a distinctive symbol, word, phrase, design, or a...
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DEBORAH MORTIMER
Jun 27, 20234 min read
Should You Use Trademarks in Your Writing?
It's easy to see the temptation to use real brands in fiction writing. Real brand names can create a sense of realism and authenticity in...
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DEBORAH MORTIMER
Nov 30, 20223 min read
A Tale of Two Registers: Principal Register vs. Supplemental Register
The United States Patent and Trademark Office (USPTO) has two registers where registered and pending trademarks are listed. The primary...
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DEBORAH MORTIMER
Nov 30, 20222 min read
Register a Trademark for a Book Title? Yes, It’s Possible.
An author’s work is as precious as a child is to a parent. In fact, many authors will tell you that their work is their baby. From the...
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DEBORAH MORTIMER
Nov 30, 20223 min read
What is a Trademark?
So, you started a business and came up with a terrific brand name, logo, or tagline. Maybe you’ve already started using it, or perhaps...
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DEBORAH MORTIMER
Nov 30, 20224 min read
Common Trademark Registration Myths and Misconceptions
A trademark can be registered by anyone, even if they’re not in business or don’t intend to actually use it. This is a common...
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